Siamese’s focus for this campaign was visualising the metaphor of ECU being a bridge to the world. World Ready carried that metaphor throughout via a dynamic, continuously flying camera that takes viewers around the world.

During pre-production, Siamese managed six VFX drone shoots, filming plates in San Francisco, London, Shanghai, Budapest, Sydney and Perth. A crew of 25 then filmed the rest of the campaign over an unseasonally rainy March at ECU’s Joondalup campus and Optus Stadium.

In combination with live-action filming, Siamese used sophisticated visual effects to create their perfect camera movement across the globe, exploring scale and speed that can only come from CGI animation. Creating a refined pre-vis’ for each of the spots was a must, as every shot in the campaign involved VFX to be carefully planned to ensure every shot connected perfectly.

From the pre-vis’, five in-house artists worked across 10 weeks to complete 20 VFX shots across the campaign.