Drug Aware - Party Smarter
2021
‘Party Smarter’ – which launched in time for Leavers week – is supported by a targeted digital campaign including online video, social media and audio; as well as tactical OOH at festival and event venues.
CREDITS
Client:
Cancer Council Western Australia
Program Manager: Julia Stafford
Policy and Research Coordinator: Danica Keric
Mental Health Commission
Manager, Public Education and Health Promotion: Hannah Samsa
Senior Project Officer, Public Education and Health Promotion: Sharnae Zanotti
Agency: 303 MullenLowe Perth:
Executive Creative Director: Richard Berney
Senior Writer: Maya Halilovic
Art Director: Stephen Hansen
Design Lead: Jake Ransom
Head of Planning: John Linton
Business Lead: Krista Song
Producer: Jonathan Julius
Production Company: Siamese
Creative Lead and Designer: Kristen King
Technical Director: Andrew Buckley
Animator: Tim Merks
Producer: Francesca Hope
Music: Ian Berney
Sound: Mike Fragomeni @ Cue Sound
Media Agency: Initiative Perth
Investment Partnerships Manager: Lauren De Rozario
Investment Partnerships Executive: Christine Foster
