Little White Lies

2021

Drug Aware’s Little White Lies campaign aims to correct misinformation around young people and drug use, help young people make informed decisions and not feel pressured to use just because they think ‘everyone else is doing it’.

CREDITS

Client: Mental Health Commission/Cancer Council WA– Drug Aware Public Education and Health Promotion Manager: Kelly Kennington Public Education and Health Promotion Manager: Hannah Samsa Senior Project Officer: Laura Castafaro
Senior Project Officer: Sharnae Zanotti
Cancer Prevention and Research Director: Melissa Ledger Alcohol Program Manager: Julia Stafford
Alcohol Policy and Research Coordinator: Danica Keric
Agency: 303 MullenLowe Perth
Executive Creative Director: Richard Berney
Lead Creative/Writer: Jake Ransom
Senior Writer: Maya Halilovic
Art Director: Stephen Hansen
Head of Strategy: John Linton
Senior Business Director: Krista Song
Business Executive: Rebecca Di Pardo
Producer: Jonathan Julius
Production Company: Siamese
Producer: Francesca Hope
Lead Creative / Designer: Kristen King
Animator: Tim Merks
Creative Music: Panda Candy
Sound Mix Engineer: Ian Berney
Music Composer/s: Glenn Sarangapany & Ian Berney
Audio Production: Cue
Sound Producer: Anika Fourie
Audio Engineer: Daniel Johnston
Media Agency: Initiative
Investment Partnerships Manager: Lauren De Rozario
Media Executive: Sarah Leavesley
Media Associate: Shabrina Devi