Drug Aware - Party Smarter

2021

‘Party Smarter’ – which launched in time for Leavers week – is supported by a targeted digital campaign including online video, social media and audio; as well as tactical OOH at festival and event venues.

CREDITS

Client:
Cancer Council Western Australia
Program Manager: Julia Stafford
Policy and Research Coordinator: Danica Keric

Mental Health Commission
Manager, Public Education and Health Promotion: Hannah Samsa
Senior Project Officer, Public Education and Health Promotion: Sharnae Zanotti

Agency: 303 MullenLowe Perth:
Executive Creative Director: Richard Berney
Senior Writer: Maya Halilovic
Art Director: Stephen Hansen
Design Lead: Jake Ransom
Head of Planning: John Linton
Business Lead: Krista Song
Producer: Jonathan Julius

Production Company: Siamese
Creative Lead and Designer: Kristen King
Technical Director: Andrew Buckley
Animator: Tim Merks
Producer: Francesca Hope

Music: Ian Berney
Sound: Mike Fragomeni @ Cue Sound

Media Agency: Initiative Perth
Investment Partnerships Manager: Lauren De Rozario
Investment Partnerships Executive: Christine Foster